If you're an entrepreneur or if you're running a small eCommerce business then, you probably know that how tough to generate a decent online sell in today's competition market. Sometime a good eCommerce site and a lot of investment in advertising might not deliver expected sells. It is an indication that you need to modify your marketing strategies!
Here The 10 Things to Increase Your Online Sales:
1. Change your customer group: In eCommerce sector, targeting the most appropriate customers is the key. All groups of people will never buy your products. You have to figure-out the group of people who have the requirements of your products. For example- a middle class people may not buy the branded products like Nike. He will purchase an ordinary product.
Now, if your business based on ordinary products then you have to target middle class people. Actually your products are showing your expected customers.
3. Start affiliate program: Starting an affiliate program is a very good idea to increase your online sell without applying any marketing effort. Here you just need to share a certain percentage of profit with your affiliate partners.
4. Improve payment methods: Your potential customers can leave your site at the very final stage of purchasing if your payment options aren't well and updated. If you're using PayPal then it's time to remove it and update some new payment systems like- Card payment, Net banking, Cash on delivery, etc. Because, most of the people don't have a PayPal account. To get new payment gateway contact your bank now.
5. Take your products return: If you take your product back from your customers or if you let your customers exchange their purchased products then they will buy frequently from you without any hesitation.
6. Hire paid bloggers: Hire some good bloggers to write about your business. It'll increase your traffic and reputation.
7. Build mobile app: Today half of the total net users are surfing the internet from mobile devices. So, if you want to use your mobile traffic perfectly then you need to build a mobile app where your customers can access your business easily.
8. Invest also in Facebook and Twitter: Only investing in search engine marketing may not give you a better ROI. Billions of people are using the social media like Facebook and Twitter. And The good news is- social media advertising is working as like as search engine advertising.
9. People loves discount: In the country like India, people are always looking for a discount to save money. If you able to give more discount then you'll definitely get more sell.
10. Improve customer support: In online shopping, a customer frequently needs to communicate with merchant for many purposes like- tracking, delay shipping, return, money back, etc. Open your customer support center 24x7 to make your customer happy.
2.Manage negative reviews: People trust on online reviews as like a friend's recommendation. Therefore, if your business is getting more negative reviews that means you're going to lose your customers. Manage negative reviews to increase your online sell.
3. Start affiliate program: Starting an affiliate program is a very good idea to increase your online sell without applying any marketing effort. Here you just need to share a certain percentage of profit with your affiliate partners.
There are lots of affiliate software available on the internet. I recommend the Post affiliate pro.
4. Improve payment methods: Your potential customers can leave your site at the very final stage of purchasing if your payment options aren't well and updated. If you're using PayPal then it's time to remove it and update some new payment systems like- Card payment, Net banking, Cash on delivery, etc. Because, most of the people don't have a PayPal account. To get new payment gateway contact your bank now.
5. Take your products return: If you take your product back from your customers or if you let your customers exchange their purchased products then they will buy frequently from you without any hesitation.
6. Hire paid bloggers: Hire some good bloggers to write about your business. It'll increase your traffic and reputation.
7. Build mobile app: Today half of the total net users are surfing the internet from mobile devices. So, if you want to use your mobile traffic perfectly then you need to build a mobile app where your customers can access your business easily.
8. Invest also in Facebook and Twitter: Only investing in search engine marketing may not give you a better ROI. Billions of people are using the social media like Facebook and Twitter. And The good news is- social media advertising is working as like as search engine advertising.
9. People loves discount: In the country like India, people are always looking for a discount to save money. If you able to give more discount then you'll definitely get more sell.
10. Improve customer support: In online shopping, a customer frequently needs to communicate with merchant for many purposes like- tracking, delay shipping, return, money back, etc. Open your customer support center 24x7 to make your customer happy.
Only email and instant chat support is not enough. Provide a phone call support to listen to your customers.
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