Saturday 16 August 2014

The Ideal Content Structure for Today's Content Marketing

With the increase of online business competition, the content marketing has also become a tough deal to the all online business owners. 

According to a report by the Nielsen Norman Group- you have only 10 seconds to tell your value to the audiences. So, here is no chance to get the user attention for an ordinary content. You have to create ideal contents to make your business more acceptable to the online audiences.

Summary
  1. The main targeting parts like keyword and a short business massage should be present in the title.
  2. you need to show the value of your content with in the first three or four line of the content
  3. A content with a relevant high quality picture is more attractive than a content without picture
  4. It's good to write a summary that a very busy audience can understand what you want say

A good content always has two important properties- uniqueness and usefulness. But, here is a big difference between a good content and an ideal content. 

An audience may not stay longer on a unique and informative content. Because, today people don't only want good things but also they want to get those things in a fascinating packets.

So, you have to packet your good content well to make it ideal.



Let's see what should be the structure of today's ideal contents;

Content structure

An ideal content should have a good structure along with uniqueness and value that every audience can figure-out the value of the content very easily.

 

Title Structure: Content title should be unique and attractive. The title appears first so, you have to indicate the whole subject matter through title. Maximum readers are leaving contents just after reading the title. So, The main targeting parts like keyword and a short business massage should be present in the title.


Title Structure= Keywords + Business Message with unique attractive words

Body structure: As you have only 10 seconds (average) to show your content (business) value to your audiences so, you need to show the value of your content within the first three or four lines of your content. Beside this, you need to do many more things to design your content in a good format. These are-



  • Paragraph structure: It's really boring to read a content with lengthy paragraphs. Today short paragraph contents with strong points is working much better. An ideal content should not be unnecessarily lengthy. Keep it short and full of required information. 
  • Picture: A content with a relevant high quality picture is more attractive than a content without a picture. Because picture will draw user attention much faster than attractive sentences of the content. Put attractive and informative picture just after first or second paragraph of your content.
  • Sentence Structure: Only 30% people of the world speak English. So, you have to make your sentences with easy words that almost every type of audiences can read and understand your message.
  • Summary: It's good to write a summary of your content at the very first position of your content that a very busy audience can understand what you want say. It's a time saver so, busy audiences will be back again to your site to get some quick information
Body Structure: Short Paragraphs with Points + Easy Sentences + High quality and Informative Picture + Summary.

At last- you need to remember that without the value of the content, packaging will not work. A good content structure will help you to engage your audiences with your content but it's unable to give you business conversion. Business conversion will depend on the value of your content. 

The Ideal Content Structure for Today's Content Marketing Rating: 4.5 Diposkan Oleh: linda

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