Backlinks are one of the most important factor of the search engine results page (SERP) ranking. Google uses more than 200 factors (we only know a few) to determine the search result ranking of a web content. But, they are still taking the backlinks seriously because, it's directly connected to the Google Page Rank.
Nowadays, Google has become very strict about link scams and has declared that any kind of links which manipulate or try to manipulate Google Page Rank are clearly signals as a link scam. That means you can't build links to improve your Page Rank or to improve Google SERPs ranking.
So that, you really need to take a bypass that you can rank well in the Google search result page without having backlinks.
1. Target Low Competitive Keywords: Keyword targeting is the basic of search engine optimization. Keywords are the way to tell search engines what your content is about. Google picks keywords from different sections from your content. But, most importantly, Google gives importance to the keywords placed in content title and search description.
You can't rank well for high competitive keywords specially, when your Page Rank is poor. Because, you can't stay in the competition with high quality sites. So, it's best to target low competitive and long-tail keywords that your content could win the competition. Use the Google keyword planner to do an advance keyword research.
2. Proper Use of Meta Tags: By using meta tags you can provide the valuable information about your website or your content to the Google very easily. By default, Google will index your whole content and will pic some random keywords to determine the topic. So, it's very hard to determine the actual subject matter of your content for both the Google and a human user. See the video-
To prevent this issue, you can use meta tags to tell Google properly about your website and content. It'll help Google to understand your content value.
Nowadays, Google has become very strict about link scams and has declared that any kind of links which manipulate or try to manipulate Google Page Rank are clearly signals as a link scam. That means you can't build links to improve your Page Rank or to improve Google SERPs ranking.
So that, you really need to take a bypass that you can rank well in the Google search result page without having backlinks.
The Ultimate Guide to The Google SERPs Ranking
1. Target Low Competitive Keywords: Keyword targeting is the basic of search engine optimization. Keywords are the way to tell search engines what your content is about. Google picks keywords from different sections from your content. But, most importantly, Google gives importance to the keywords placed in content title and search description.
You can't rank well for high competitive keywords specially, when your Page Rank is poor. Because, you can't stay in the competition with high quality sites. So, it's best to target low competitive and long-tail keywords that your content could win the competition. Use the Google keyword planner to do an advance keyword research.
2. Proper Use of Meta Tags: By using meta tags you can provide the valuable information about your website or your content to the Google very easily. By default, Google will index your whole content and will pic some random keywords to determine the topic. So, it's very hard to determine the actual subject matter of your content for both the Google and a human user. See the video-
To prevent this issue, you can use meta tags to tell Google properly about your website and content. It'll help Google to understand your content value.
The most important meta tags are-
- Title tags: ( <title> Name of the content </title> ) The title of your website or your content.
- Meta description: ( <meta content="short description of your website or content" name="description"> ) A short description (also known as search description) of your content or your website which is only visible to the search engines.
- ALT tags: ( <img src="seabeach.PNG" alt="Goa sea beach"> ) Name of your image contents which search engine reads.
4. Create Only Site Related Contents: Relevancy is one of the biggest factors of the Google search ranking process. So, you should create only site related contents (which can perfectly meet with your site topic) that search engines can find your all the contents are relevant. And, of course your content should be valuable and unique to the human users.
5. Stay Focused on Google Plus: Google also reads social signals coming from different social media to determine what is popular; But, different people have different views on this. Many SEO experts think that Google never uses third party social media data like- tweets, likes, shares to determine a content ranking in search results. Because, social media sites like Facebook might not let Google to crawl their personal portion.
But, Google Plus is Google's own product so, Google definitely using Google Plus data (like- +1s as a vote) to determine the content popularity and public point of views about a content. Here the Moz explanation about this.
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5. Stay Focused on Google Plus: Google also reads social signals coming from different social media to determine what is popular; But, different people have different views on this. Many SEO experts think that Google never uses third party social media data like- tweets, likes, shares to determine a content ranking in search results. Because, social media sites like Facebook might not let Google to crawl their personal portion.
But, Google Plus is Google's own product so, Google definitely using Google Plus data (like- +1s as a vote) to determine the content popularity and public point of views about a content. Here the Moz explanation about this.
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