Updated on-12/5/2015
The search description is not only increasing the search engine visibility of your website, it also represents your online business to the organic users. So, you need to make your search description fully SEO optimized with a professional tone.Search engines are getting smarter day by day and they're ranking relevant and user friendly websites better. Therefor, your search description should be relevant to your site contents and topic. It should only contain those keywords which your site is capable of. Never use irrelevant keywords to target wider range of organic traffic. This might reduce the SEO strength of your search description.
Find out the most relevant keywords;
For the running websites:
To know the most relevant keywords for your site you can simply go to the Google Webmaster Tools.
To know the most relevant keywords for your site you can simply go to the Google Webmaster Tools.
- Login into your Webmaster Tools dashboard.
- Go to your site dashboard.
- Go to Search Analytic under Search Traffic tab and find the most relevant keywords for your site.
For the new websites:
New websites have no such facility like Webmaster tools to determine the most appropriate keywords among a list of pre-present search queries.
So, if you're launching a new website then you have to go to a keyword planner like AdWords Keyword Planner. Then search for less competitive but higher search volume keywords using your website topic. Or simply paste your URL in " search for new keywords and ad group ideas" to get relevant keyword ideas.
Search engine like Google.com display only 150-156 characters of your search description along with your site title and link. So, write a short (150 character) and attractive business message using your keywords as your search description.
Here is an example of a good search description-
Putting search description to your site;
After making your search description ready, you need a code to put that in your site. Here's the code-
New websites have no such facility like Webmaster tools to determine the most appropriate keywords among a list of pre-present search queries.
So, if you're launching a new website then you have to go to a keyword planner like AdWords Keyword Planner. Then search for less competitive but higher search volume keywords using your website topic. Or simply paste your URL in " search for new keywords and ad group ideas" to get relevant keyword ideas.
How to write;
Search engine like Google.com display only 150-156 characters of your search description along with your site title and link. So, write a short (150 character) and attractive business message using your keywords as your search description.
Here is an example of a good search description-
After making your search description ready, you need a code to put that in your site. Here's the code-
| <meta name="description" content="Enter your search description here"/> |
Replace the red words with your description and place it just under your <title> tag.
Now, you're done!
Note: Duplicate meta description will reduce your SEO power so, write different meta description for each separate pages.
0 comments:
Post a Comment