Blogging for money is getting harder day by day. Today generating a decent amount of traffic to your blog is a real challenge! Because, everyday thousands of new bloggers are coming into the blogging market to try their luck. So, competition is getting tougher everyone.
Only updating your blog with a new content on a regular basis is not working any more! Today, the blogging for money needs something extra than only creating unique contents. Because, blogging for money is not only simply writing and sharing, but also it's an online business! And, an online business deserves high class online marketing.
Now, if you are blogging for money, then you have to focus on the marketing parts as much as delivering new and useful contents every time.
An idea about blog marketing: Before starting the discussion, it's good to having a rough idea about blog marketing. The process of delivering your blog contents to the targeted people is simply called blog marketing. It can be done by many ways like- search engine marketing, Email marketing, Social media marketing, Online advertising, etc. Actually, blog marketing is an another form of the content marketing. But, today we're going to discuss about the three pillars of blog marketing which are much needed things for getting a decent traffic and making a good amount of money from your blog.
1. Search Marketing: As blogs are content based website so, naturally a majority of blog traffic is coming from search engines. Therefor, you also need to work on search marketing every time you create content for your blog. Search engines are getting smarter day by day, and the search engines like Google are using smarter technologies to determine the value of the contents. That means you can't get much organic traffic without creating useful contents.
Here the basic things for search marketing
3. Email Marketing: This online marketing technique is very old but it still works very well. It is the process of delivering your business message to your targeted people through email. Every successful blogger and online marketers are using this marketing technique.
To do this marketing, you need to build an email list first. There are many email subscription software available to collect emails from your blog (I recommend the FeedBurner and mailchimp). Just go to your email subscription software and create a baggage then put the baggage on your blog to collect emails.
Today people not reading newsletters. If you want to do a real email marketing then you definitely have a professional touch. Read Copyblogger email marketing eBooks (I recommend).
Summary
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Now, if you are blogging for money, then you have to focus on the marketing parts as much as delivering new and useful contents every time.
Marketing parts in the success of today's blogging for money;
An idea about blog marketing: Before starting the discussion, it's good to having a rough idea about blog marketing. The process of delivering your blog contents to the targeted people is simply called blog marketing. It can be done by many ways like- search engine marketing, Email marketing, Social media marketing, Online advertising, etc. Actually, blog marketing is an another form of the content marketing. But, today we're going to discuss about the three pillars of blog marketing which are much needed things for getting a decent traffic and making a good amount of money from your blog.
1. Search Marketing: As blogs are content based website so, naturally a majority of blog traffic is coming from search engines. Therefor, you also need to work on search marketing every time you create content for your blog. Search engines are getting smarter day by day, and the search engines like Google are using smarter technologies to determine the value of the contents. That means you can't get much organic traffic without creating useful contents.
Here the basic things for search marketing
- Create content based on your users queries.
- Contents must be useful to the targeted users.
- Contents must be unique.
- Title must contain targeted keywords and it should be attracting.
- Title must reflect the value of your content to the users.
To get the right flow of traffic from social media, you need to push your content through a proper channel. Social media marketing is quite complex than other marketing parts. You need to have different strategies for the different social media site. Here is some short tips for marketing with different social media sites-
Facebook Marketing: The working rules for Facebook marketing-
- Content must be shared with a quality and meaningful picture or video.
- Content must be shared in proper (relevant) groups or communities.
- You have to create a Facebook page for your blog.
- You have to update the Facebook page regular with relevant user friendly information from your blog as well as third party sites.
- You can promote (advertise) your Facebook page to get more likes.
- Share in the morning and evening when most of the people will online!
- Contents must be useful.
- You should tweet frequently.
- Don't tweet irrelevant contents (irrelevant to the followers interests).
- Tweet with picture or video is working great (you can use twitter cards).
- Use Twitter "Hashtags" with keywords to get appeared in Twitter search.
- Follow relevant people.
- Build strong profile.
- LinkedIn is well known as a social network for professionals. So, here your profile will done the 50% job.
- Join question answer section to get higher ratings and reputation.
- Lead a group.
- Increase your connection with others.
- Share contents in relevant groups.
3. Email Marketing: This online marketing technique is very old but it still works very well. It is the process of delivering your business message to your targeted people through email. Every successful blogger and online marketers are using this marketing technique.
To do this marketing, you need to build an email list first. There are many email subscription software available to collect emails from your blog (I recommend the FeedBurner and mailchimp). Just go to your email subscription software and create a baggage then put the baggage on your blog to collect emails.
Today people not reading newsletters. If you want to do a real email marketing then you definitely have a professional touch. Read Copyblogger email marketing eBooks (I recommend).
Finally, it's impossible to earn a decent money from your blog without marketing efforts. And, it is the raw truth about blogging for money.
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