There might be a several reasons behind losing ranking of your website in the major search engines like Google, Bing, Yahoo, etc. Because, there are too many small and big things are working as search engine ranking factor (SERPs) for a particular web content or an entire website. It's really tough to say anything specific about SEO failure of a website, without investigating search data comes from any paid and free search analytics tools like- Google Search Console, Bing Webmaster, etc.
But, here is some common SEO mistakes which have been seen in most of the SEO failure websites. You should definitely take care of these-
No.1 Contents are outdated: It's the most common issue. An outdated content is act like a less informative or less useful content to its users as well as to the search engines. Hence, search engines have to show up new and updated content in upper position to keep the search results useful.
So, you need to update your contents regularly with latest and most relevant information that you can stay in the competition. Here some matters which we generally forget to update-
You can test your site loading speed using Google PageSpeed Insights. Here some common reasons behind slow loading site-
Creating more irrelevant contents will reduce your overall site relevancy to the search engines as well as to the human users. If your website has too many irrelevant contents, then move them to a new place now!
No.4 Backlink competition: "Dofollow" quality backlinks affect your site's page rank (Google page rank) and a higher page rank will boost search engine ranking of your entire website. So, if your site ranking is going down, then there might be two reasons-
No.5 Crawling issue: If search engines are unable to crawl your site properly, then a negative effect will appear in your site's SEO performance very soon. Crawling is an indexing process by which search engines index your website/contents of their database. Although it's a very complicated process, but, it's quite easy to understand that- we should let search engines to crawl your site properly to get a perfect SEO.
So, you should be careful while using a robots.txt file because, a wrong robots.txt file will block search engines to crawl your website. So, create a perfect robots.txt file which can guide search engine crawlers properly.
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But, here is some common SEO mistakes which have been seen in most of the SEO failure websites. You should definitely take care of these-
The top 5 probable reasons and its solution;
No.1 Contents are outdated: It's the most common issue. An outdated content is act like a less informative or less useful content to its users as well as to the search engines. Hence, search engines have to show up new and updated content in upper position to keep the search results useful.
So, you need to update your contents regularly with latest and most relevant information that you can stay in the competition. Here some matters which we generally forget to update-
- Hyperlinks or outbound links.
- Change of Company/Organization names.
- Grammatical mistakes.
- Pictures.
You can test your site loading speed using Google PageSpeed Insights. Here some common reasons behind slow loading site-
- Using heavy java scripts.
- Using excess CSS codes.
- Un-optimized images.
- Slow server response.
Creating more irrelevant contents will reduce your overall site relevancy to the search engines as well as to the human users. If your website has too many irrelevant contents, then move them to a new place now!
No.4 Backlink competition: "Dofollow" quality backlinks affect your site's page rank (Google page rank) and a higher page rank will boost search engine ranking of your entire website. So, if your site ranking is going down, then there might be two reasons-
- Your website is losing some quality backlinks. It'll happen when site moderators remove your website links from their contents or, if you redirect your website to a new domain name.
- Your competitors has generated more quality "dofollow" backlinks than you.
No.5 Crawling issue: If search engines are unable to crawl your site properly, then a negative effect will appear in your site's SEO performance very soon. Crawling is an indexing process by which search engines index your website/contents of their database. Although it's a very complicated process, but, it's quite easy to understand that- we should let search engines to crawl your site properly to get a perfect SEO.
So, you should be careful while using a robots.txt file because, a wrong robots.txt file will block search engines to crawl your website. So, create a perfect robots.txt file which can guide search engine crawlers properly.
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